Bio

‘A brand and communications strategist, Sean has spent the lion’s share of his career in account management and strategic planning roles at some of Canada’s top agencies. His passion for consumer culture has contributed to the success of award-winning campaigns for iconic brands like Jack Daniel’s, Reebok, Virgin, and Pepsico.

On a personal level, Sean takes a learning-by-doing approach. In 2008, this outlook steered him to the world of social media, creating AdBakery.com – a community for unsolicited ad ideas. In support of the site he produced a video that went on to win a Canadian Comedy Award collecting 11 million views across the web. In 2009, Sean created and implemented Take Your Customer To Work Day, a day of business transparency for customer trust. The inaugural event attracted an impressive mix of organizations across North America and received nods from the likes of Seth Godin and The Consumerist.

Sean was chosen to Marketing Magazine’s 2009 ‘Ones To Watch’ feature for rising stars under 30. He is a currently a Sr. Strategist at Toronto/San Francisco-based innovation firm Idea Couture.’