Sean Hazell is a Brand & Innovation strategist based in Toronto. Prior to independent consulting he held the role of Vice President, Brand & Innovation Strategy at Idea Couture, a global design & innovation firm. In this role he led interdisciplinary teams of strategists, anthropologists, designers and futurists to uncover new opportunities for client growth. Prior to joining Idea Couture, Sean held strategic planning roles in the advertising industry. He has worked across sectors with companies including PepsiCo, FedEx, Mattel, Virgin Mobile, Reebok, Scotiabank and Whirlpool.

Sean is a regular writer and speaker on brand-led innovation. His hands on approach has spawned a number of projects over the years. Highlights include—a community for unsolicited creative advertising ideas, and Take Your Customer To Work Day—a designated day for business transparency that received coverage from the likes of Seth Godin and The Consumerist. In 2009 Sean was chosen to Marketing Magazine’s annual ‘Ones To Watch’ feature for rising stars in the industry.

Sean currently sits on the board of Fixt Point, a charity focused on preserving Main Street culture in Canada. He has two young daughters and is actively involved in the emerging work and family dialogue.